Effective, Innovative Whitening System Care for Even, Flawless Skin.

The trend is coming from the Far East. In Orient Asia whitening creams have been known and tested for a long time.

But those who believe that these products make skin "white" are wrong.

With the Pure White products, the skin is lightened and it receives a radiant appearance.

The secret lies in the selected herbal ingredients that fade pigment changes or even age spots and protect from their further formation.

The result is a fresh and clear facial complexion that regains its natural radiance.

The pigmentation of the skin and the skin colour depends from the amount of melanin present (or produced), it’s the skin's natural pigment.

Melanin protects the cell nucleus to the certain extent against harmful influences of UV radiation by absorbing sunlight.

The more melanin is produced, then the darker the skin is.

Melanin is produced in the Melanocytes, special cells that are located in the basal cell layers of the epidermis.

The rate of melanin neoplasm is controlled by key enzymes called Tyrosinases - responsable for the amount of existing and new melanin formation.

It's interesting fact that In both fair-skinned and dark skinned people, the percentage of Melanocytes is the same.

The differences in skin colour and pigmentation is that in dark-skinned people, the melanocytes are more active and the pigments are not destroyed by enzymes as in fair-skinned people.

This is the reason for the fast fading tan with light-skinned people after a summer holiday. It can happen that through skin ageing, hormonal and other disorders these enzymes are not able anymore to degrade evenly the existing Melanin.

The result is the development of different pigment disorders – ageing spots.

Increased melanin production and reduced ability to degrade existing melanin are the major causes of human skin differentiation and irregular, local hyper-pigmentation.

Cosmetic treatment:

Hyper-pigmentation is not an isolated phenomenon. Many people suffer from pigmentation disorders.

The causes are many.

Triggers for pigmentation disorders are hormonal imbalances, phototoxic drugs or oxidative stress.

Free radicals and strong sun stress leave damage to the cell structures, which can lead in the long term to inflammatory processes and hyper-pigmentation.

Whether induced by pregnancy, ingestion of hormones or by UV light, the brownish spots create the aesthetic problem for face and hands.

All concerned people want a uniform-even complexion with brighter, natural skin transparency.

The Solution here is Pure White System from Être Belle performed in 2 phases:

Phase 1 -  Fruit Acid Exfoliation

-Scattering of already dead horn cells

-Increase the penetration of active ingredients

- Reduction of pigmentation

- Smoothing of scars

-Refinement of the skin relief cell stimulation

-Support for cell regeneration

-Reduction of wrinkle depth

-Tightening the tissue

Phase 2  - Whitening

Systematic care to lighten the skin

-Deactivation of the catalyst for melanin synthesis

-Inhibition of tyrosinase transfer in the melanocytes

-Reduction of pigment formation

-The complexion gets a natural, brighter transparency

Pigment disorders can be prevented by:

-Reduction of pigment formation

-Even distribution of pigments in the epidermis

-Lightening of the skin

-Removal of keratin cells (include pigments) through the use of fruit acids

Consistent use of the Pure White System can compensate for the mistreated pigmentation of the skin.

The skin complexion is lightened and gives a radiant – even appearance.

Go to Pure White web page